THE DIGITAL TRANSFORMATION OF THE HOSPITALITY AND EVENTS INDUSTRY

We are now experiencing the fourth industrial revolution, a period marked by emerging technologies such as artificial intelligence, robotics, and fifth-generation wireless technology. The pandemic has forced all of us to adapt our practices, evolve our mindset, and adopt technology that drives businesses forward. It has also radically affected the hospitality and events industry. The emergence of technology, its initial use, the now widespread penetration of devices connected to the internet and the emergence of infrastructure have been the drivers of digital change. Yet the previous turbulent period has significantly transformed the hospitality industry and will continue to do so for the coming years.


What was learned during the pandemic is that face-to-face meetings are more important than people ever imagined. The loss of emotional connections with each other and the difficulty in cultivating new relationships has had a major influence on the success of businesses. The silver lining is that from now on, organizations will never underestimate just how integral events are to driving collaboration, building relationships, and powering their businesses. So, as an innovative app in the hospitality industry, Nocto has a duty to bring people together and to drive human connection. Nocto also understands the importance of spreading information about events and hospitality in general.


If you are still not active online, there is a good chance that you are lagging behind. We live in a period where technological advancements are happening at a breakneck speed, and not only does this have a huge impact on our daily work and life, but not making use of these advancements makes your business’ future uncertain. Like it or not, transforming into a digital enterprise is a must. In addition, you must have a digital strategy to make the most of the opportunities offered by the internet as quickly and effectively as possible.

The internet itself is a macro ecosystem, consisting of online connected communities of distributors, end-users, developers, and suppliers. As any business in the hospitality and events industry, or as an individual, you are part of the internet ecosystem and you should want to increase your chances of being embraced. After all, your fans, customers, visitors, suppliers and partners are there waiting for you. On the internet, customers use each other's strengths, they share opinions, and they compliment and reinforce one another. In this way, they can add to your content, which in turn is valuable for others. This is how much of an impact the internet now has on businesses, especially ones connected to hospitality.

With the development of the hospitality industry, the number of hospitality applications skyrocketed. These applications are revolutionizing the hospitality landscape. There is of course Nocto which is one of the most unique applications in this area, but there are also other great examples of how far the hospitality industry has come digitalization wise. The first application is CM.com, a software centered around conversational commerce. This platform allows companies to engage with their customers, personalize their messages, reach their target audience, and monetize conversations, ultimately resulting in easier communication. Another revolutionary app is Horeko. Horeko offers a practical catering software where you can organize your kitchen using tools such as recipe management, cost calculation, menu engineering, allergen declaration and more. You can also optimize staff planning through various clock-in methods, document management, and online scheduling. Finally, Orderli is another example of a hospitality and tech forward company. Orderli is a QR ordering app through which you can place an order yourself and in doing so, the company offers a quick and great solution for introverts. Of course there are countless other companies like Guestplan, Tibbaa, and Gifty which contribute positively to the transformation of the hospitality industry.



Summing up, times have changed and almost everything has had its digital transformation. It’s time for the hospitality and events industry to experience the same. If you want to succeed in this area, it is crucial to acknowledge the importance of the internet and become as digital as possible. Are you a hospitality venue or brand looking to increase your reach and make use of insights and data? Nocto is a great place to start and you can easily sign up for a free account to see what we can offer you.



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